According to Project Foodie lore, the single-speared emblem was first adopted by Henry I when he became King of England in 1110. Richard I (in 1192) added a second, and then third by the end of his reign in 1199. However it was not until 1710, 600 years after the first crest was established, did we reach the pinnacle 5th speared steer. To celebrate the 900th anniversary of King Henry’s noble food crest, the Project Foodie team has unveiled a new crest for 2010. The team at PF will use this for years to come on awards, medals and other honorable mentions.

I'm getting the logo tattooed on my Stomach. That way the paramedics have a good idea why I'm collapsed on a restaurant floor.
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